Redefinition of a new architecture, design, managers and technologies
ProyectoPortal of Movistar Latam
In 2013, Telefónica began negotiations to renew its portals in Latin America.
The previous Movistar portals were based on old technologies that did not allow to evolve, they really needed a change of design and structure. For this macro project, it started from scratch redefining a new architecture, with a new design, and with new managers and technologies.
For the implementation of the public portals, a development based on Liferay was carried out. To this end, the line of work to be carried out was established, defining the standard developments for the group of countries and some specific ones.
For the implementation of the Online Channel, the development based on Hybris was carried out, taking into account the functionalities to make sales, reloads, portability, TUGO, multisharing, forum and blog among others.
The FrontEnd team, as part of the global team, is responsible for converting the visual and interactive design into the code to be implemented, having the technical skills and interface programming to fulfill the specific tasks of each case. Responding to the standards and regulations defined, as well as implementing new development tools.
Carrying out all this deployment is always a challenge, but it could not be successful without the collaboration and commitment of the entire team.
The results obtained were brilliant, Movistar LATAM increased sales by 200% in 2015. Technically the change was impressive, the new applied technologies are scalable and allows it to grow at the pace they need, both the public website and the administration are accessible and optimized for any type of device.